Campaigns
Here are a few examples of how clients have benefited from pro-active PR with DSH:
Notcutts Garden Centres: Rake Out Your Old Tools
Our client, Notcutts Garden Centres, won Best Retail Promotion and the Award for Excellence in Horticulture in the
Horticulture Week 2005 Awards for a campaign we created and organised.
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Becker Underwood: Nemasys and Nemaslug
How do you make pest control and scientific sounding names such as 'nematodes' sound exciting and informative to the
public, especially when the product is virtually invisible? By transforming what seems, to the uneducated mind, to be a
plastic tray containing some brown stuff into a leading brand of organic pest control through active brand management,
product design and sustained promotion.
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Premier Properties
The sale of luxury houses and apartments is a serious business, sometimes involving very serious amounts of money. Marketing
strategies are crucial to making sales and maintaining a reputation so that people aspire to buy what you are building.
Follow the link below to see examples of how this can be achieved.
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Newnham Court Shopping Village
How do you transform a loose collection of shops based around a garden centre into a regional shopping entity in its own
right? By creating a strong brand identity that encompasses a wide range of shopping opportunities and services and
promoting it as a shopping village - independent shops giving personal service in a caring village atmosphere.
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Duchess of Kent House Trust
We were asked to review the Trust's position as trustees wanted help in how to develop the charity to significantly
increase its income and service contribution to an NHS palliative care unit.
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Feed the Children UK
The chief executive recognised that he needed to get wider exposure if the charity was to help more vulnerable people in
the UK and Africa. Arising from an earlier association with us when he worked for another charity client, he asked us to
help.
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Honey
A Commonwealth honey producer needed help to introduce his products into the UK market. By supporting him at UK trade
shows, distributor liaison and discussions with the media, a promotion plan was created for his unique product. For
reasons of confidentiality, we can't say more about this one - yet!
Local Housing Association
A housing association wanted an external view on aspects of its communication strategy, with recommendations for
improvements. Our review took into account what they wanted to achieve, how they were doing it and gave them a 'roadmap' to
better communication. For reasons of confidentiality, we can't say more about this one!
