Garden Industry Speciality

One of our particular strengths is our 13 years involvement in the gardening industry, representing a range of clients, as well as being associate members of the HTA. If you are in this sector, contact us to see how we can help you to promote your business.

DSH Public Relations Garden centres, manufacturers and suppliers use our expertise to build footfall, sales and business growth.

In these challenging times, we have a saying - when the market gets tough, get the marketing going! One thing is for sure, cutting back on marketing will mean fewer rather than more customers. How you undertake that marketing and what means you use is the difference between spending and spending wisely.

With every pound needing to be justified more closely, it pays to take stock of what you are doing and make sure you are getting a return. Here's just a few tips to get you thinking:

  • If you are advertising, remember that times get tough for advertisers too, with more space to fill from fewer advertisers. So negotiate lower rates now!
  • Remember, an advert on a right hand page, facing or with editorial, is much more likely to be seen. Don't settle for less when you don't have to
  • Third party endorsement of you products and services are worth far more than advertising, so PR that gets people talking about you is worth more. Ten people talking is worth more than 1,000 silent ones
  • Create low cost events to drive footfall and make sure you use leaflets/posters/banners to let customers know
  • Even better, use your email database to tell customers about your events and make sure the communication is full of WIIFM (what's in it for me). The most important word to use is "you" not "we are doing..."
  • Promoting your business is even more important in bad times than good - keep the customers flowing
  • Need help? Call DSH PR or email david@dshpr.co.uk