Strategies
Building an Effective Public Relations Strategy and Programme
We know that successful PR relies upon efficient planning strategies. An effective PR programme should involve the
following steps:
DEFINE the situation by research and analysis
ESTABLISH objectives to be achieved
IDENTIFY the target audiences
DEVELOP the message
PLAN the activities that will be used to communicate the message
DETERMINE timescales, costs and budgets
EVALUATE the results - monitor, measure and modify
This is not black arts stuff, but a down to earth process that means you get what you need - which is after all, what you
want.
